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Sustainability

Our Eco Journey

The Great Barrier Reef is a World Heritage Listed Marine Park and one of the Natural Wonders of the World. We are lucky to be permitted to operate our tours in this majestic place.

This is why we make sure that all our Whitsunday tours are minimum impact. We have carefully planned your day to minimise fuel consumption, our biggest source of carbon emissions.

We will guide you to ensure that your impact, while walking, swimming or snorkelling, creates minimal damage to the natural environment. You can help while on board by using reef safe sunscreen and ensuring that any of your waste goes securely into the bins provided.

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Why Our Permits Matter 

At Iconic Whitsunday Adventures, we are proud to operate with permits issued by both the Great Barrier Reef Marine Park Authority (GBRMPA) and Queensland Parks and Wildlife Service (QPWS). These permits aren’t just paperwork – they are a commitment to protecting the extraordinary places we visit every day. 

Choose Us
“At Iconic Whitsunday Adventures sustainability is at the heart of everything we do.”
Nicole and Jeremy Graham

Owner Operators Iconic Whitsunday Adventures

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Whitsunday
Healthy Heart Reef

We are a Whitsunday Healthy Heart Reef Partner. We are measuring our carbon emissions in a collaborative effort to reduce the impact of the Whitsundays tourism sector. Some initiatives that we have taken to date include a massive focus on food and general waste reduction and recycling, using solar power and improving business efficiencies. You can find our more about the Whitsundays tourism industry sustainability journey here.
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ecoBiz Queensland

We are participating in the Queensland Government’s EcoBiz program. The program gives our business advice to help us plan our sustainability initiatives and keep on track.
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Carbon Conscious

Iconic Whitsunday Adventures is carbon conscious, and aiming to be carbon neutral well before the Australian Governments 2050 commitments. While technology is developing we are using carbon offsetting to mitigate some of our unavoidable emissions.

Passengers on our tours will soon be able to opt to offset their trip, just like the airlines, to ensure 100% that their tour is carbon neutral and know that they are doing their bit to reduce their contribution to climate change and safeguard the Great Barrier Reef. Watch this space!

Contribute to science while on board

We encourage all our boat guests to take photos and upload their sightings to the Eye on the Reef app. Download the app before your trip and help us build our database of marine life of the Whitsundays.

Going on a bus tour? Download the iNaturalist app before your tour and add any sightings to the app to contribute to our database of wildlife in the Whitsundays.

Sightings uploaded to iNaturalist and Eye on the Reef are shared with the Atlas of Living Australia. This is the database that all scientists and land managers use to find out what is living in the Whitsundays.

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Your safety is important to us

The thought of sharks, jelly fish and snakes may cause concern to visitors of Australia however these native animals are an important part of our Australian biodiversity. While the risk of an encounter with a dangerous animal during your visit is minimal there are precautions that we take to minimise risk of unwanted encounters:
  • We don’t snorkel at fishing locations or throw any food overboard.
  • We provide stinger suits to all passengers for in-water activities.
  • We are fully equipped with first aid equipment and all staff are trained to provide first aid.
  • We stay on defined tracks when exploring on land.

Coral Spawning Project

Iconic Whitsunday Adventures have joined the incredibly interesting Boats4Corals coral spawning project run by the Australian Institute of Marine Science.
This reef restoration project involves local Whitsunday tour operators who are trained to recognise, collect and disperse coral spawn to help rebuild struggling reef systems impacted by natural disasters and climate change.
This project is part of the Great Barrier Reef Foundation’s Reef Islands Initiative, the largest reef island habitat rehabilitation project of its kind in the Southern Hemisphere.
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Group of snorkelers underwater holding a Great Reef Census banner over coral reef.

The Great Reef Census

In late 2025, Iconic Whitsunday Adventures have signed up to catalogue various parts of the Great Barrier Reef, as part of the Great Reef Census, run by Citizens of the Great Barrier Reef.
This project collects reef survey images taken by trained volunteers, which are then analysed by citizens with the help of AI, to provide critical information to reef managers and marine scientists.
YOU can analyse reef photos too! Click the button below to get started

Top 10 Responsible Travel Tips 

EcoTourism Australia has put together a helpful guide to help you minimise your impact while on holidays.

Containers for Change

Iconic Whitsunday Adventures recycles all 10c cans and bottles from our tours through our local Containers for Change depot.
All other non-10c recyclable materials are recycled in the traditional way as well of course!
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